by our College Data Analytics TeamThe main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.
Marketing is a major offered under the business, management and marketing program of study at Alma College. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, and more.
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Are you considering a business career path that involves creativity and problem-solving? The Bachelor of Science in Marketing degree from Southern New Hampshire University can help you build your knowledge in consumer behavior, market research and international marketing.
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Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at Alma was ranked #476 on College Factual's Best Schools for marketing list. It is also ranked #18 in Michigan.
Here are some of the other rankings for Alma.
In 2019-2020, the average part-time undergraduate tuition at Alma was $1,324 per credit hour for both in-state and out-of-state students. The following table shows the average full-time tuition and fees for undergraduates.
| In State | Out of State | |
|---|---|---|
| Tuition | $42,352 | $42,352 |
| Fees | $270 | $270 |
| Books and Supplies | $850 | $850 |
| On Campus Room and Board | $11,790 | $11,790 |
| On Campus Other Expenses | $2,410 | $2,410 |
Learn more about Alma tuition and fees.
You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Students who received their bachelor’s degree at Alma in Marketing walked away with an average of $27,000 in student debt. That is 12% higher than the national average of $24,055.
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Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
The median early career salary of marketing students who receive their bachelor’s degree from Alma is $31,133 per year. That is 21% lower than the national average of $39,622.
Alma does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the Alma Online Learning page.
Women made up around 35.7% of the marketing students who took home a bachelor’s degree in 2019-2020. This is less than the nationwide number of 53.5%.
Of those graduates who received a bachelor’s degree in marketing at Alma in 2019-2020, 14.3% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.
| Race/Ethnicity | Number of Students |
|---|---|
| Asian | 0 |
| Black or African American | 1 |
| Hispanic or Latino | 1 |
| Native American or Alaska Native | 0 |
| Native Hawaiian or Pacific Islander | 0 |
| White | 11 |
| International Students | 1 |
| Other Races/Ethnicities | 0 |
Marketing students may decide to major in one of the following focus areas.
| Focus Area | Annual Graduates |
|---|---|
| Marketing/Marketing Management, General | 14 |
You may also be interested in one of these majors related to marketing.
| Related Major | Annual Graduates |
|---|---|
| Business Administration & Management | 20 |
| Accounting | 13 |
| Finance & Financial Management | 9 |
| International Business | 2 |
*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.
More about our data sources and methodologies.
