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Texas Woman’s University Bachelor’s in Marketing

37 Bachelor's Degrees Awarded
$35,594 Average Salary
$30,997 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Texas Woman’s University. Here, you’ll find out more about the major bachelor’s degree program in marketing, including such details as the number of graduates, ethnicity of students, related majors and concentrations, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the TWU Bachelor’s in Marketing

#598 in the U.S
#35 in Texas

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at TWU was ranked #598 on College Factual's Best Schools for marketing list. It is also ranked #35 in Texas.

Here are some of the other rankings for TWU.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 86
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 91
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 101
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 101
Best Value Colleges for Marketing (Income $0-$30k) 146
Best Value Colleges for Marketing (Income $30-$48k) 149
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 159
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 181
Best Value Colleges for Marketing (Income $48-$75k) 182
Best Value Bachelor’s Degree Colleges for Marketing 189
Best Value Colleges for Marketing (With Aid) 195
Best Value Colleges for Marketing (Income $75-$110k) 261
Best Value Colleges for Marketing (Income Over $110k) 273
Best Value Colleges for Marketing 300
Most Popular Bachelor’s Degree Colleges for Marketing 309
Most Popular Colleges for Marketing 333
Best Marketing Bachelor’s Degree Colleges for Veterans 334
Best Marketing Colleges for Veterans 358
Best Marketing Bachelor’s Degree Schools 520
Highest Paid Bachelor’s Degree Marketing Graduates 573
Best Marketing Schools 598
Most Focused Bachelor’s Degree Colleges for Marketing 616
Most Focused Colleges for Marketing 683
Highest Paid Marketing Graduates 720

How Much Does a Bachelor’s in Marketing from TWU Cost?

$8,255 Average Tuition and Fees (In-State)
$30,997 Average Student Debt

TWU Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at TWU paid an average of $640 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $230 per credit hour. The following table shows the average full-time tuition and fees for undergraduates.

In State Out of State
Tuition $5,537 $15,353
Fees $2,718 $2,718
Books and Supplies $1,050 $1,050
On Campus Room and Board $9,730 $9,730
On Campus Other Expenses $3,051 $3,051

Learn more about TWU tuition and fees.

TWU Marketing Bachelor’s Student Debt

You may also want to consider how much in student loans you’ll need when thinking about the overall cost to attend a school. Marketing students who received their bachelor’s degree at TWU took out an average of $30,997 in student loans. That is 29% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From TWU?

$35,594 Average Salary
Below Average Earnings Boost

marketing who receive their bachelor’s degree from TWU make an average of $35,594 a year during the early days of their career. That is 10% lower than the national average of $39,622.

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Does TWU Offer an Online Bachelor’s in Marketing?

Online degrees for the TWU marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the TWU Online Learning page.

TWU Bachelor’s Student Diversity for Marketing

37 Bachelor's Degrees Awarded
86.5% Women
56.8% Racial-Ethnic Minorities*
There were 37 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

About 86.5% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at TWU in 2019-2020, 56.8% were racial-ethnic minorities*. This is higher than the nationwide number of 27%.

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Race/Ethnicity Number of Students
Asian 2
Black or African American 3
Hispanic or Latino 13
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 15
International Students 0
Other Races/Ethnicities 4

Bachelor’s in Marketing Focus Areas at TWU

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 37

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
General Business/Commerce 22
Business Administration & Management 90
Accounting 23
Finance & Financial Management 20
Human Resource Management 44

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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