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Bucknell University Bachelor’s in Marketing

33 Bachelor's Degrees Awarded
$53,984 Average Salary

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Bucknell University. We’ve pulled together some essential information you should know about the bachelor’s degree program in marketing, including how many students graduate each year, the ethnic diversity of these students, and more.

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Rankings for the Bucknell Bachelor’s in Marketing

#18 in the U.S
#4 in Pennsylvania

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. In College Factual's most recent rankings for the best schools for marketing majors, Bucknell came in at #18. This puts it in the top 5% of the country in this field of study. It is also ranked #4 in Pennsylvania.

Here are some of the other rankings for Bucknell.

Ranking TypeRank
Best Marketing Bachelor’s Degree Schools15
Best Marketing Schools18
Highest Paid Bachelor’s Degree Marketing Graduates20
Highest Paid Marketing Graduates28
Most Focused Bachelor’s Degree Colleges for Marketing188
Most Focused Colleges for Marketing208
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)290
Most Popular Bachelor’s Degree Colleges for Marketing326
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)329
Most Popular Colleges for Marketing353
Best Value Colleges for Marketing (Income $48-$75k)413
Best Value Colleges for Marketing (Income $0-$30k)458
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)506
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)582
Best Marketing Bachelor’s Degree Colleges for Veterans603
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)633
Best Value Colleges for Marketing (Income $30-$48k)650
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)690
Best Value Bachelor’s Degree Colleges for Marketing716
Best Marketing Colleges for Veterans721
Best Value Colleges for Marketing (Income $75-$110k)726
Best Value Colleges for Marketing (With Aid)785
Best Value Colleges for Marketing (Income Over $110k)828
Best Value Colleges for Marketing882

How Much Does a Bachelor’s in Marketing from Bucknell Cost?

$58,202 Average Tuition and Fees (In-State)

Bucknell Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at Bucknell paid an average of $1,588 per credit hour. No discount was available for in-state students. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$57,882$57,882
Fees$320$320
Books and Supplies$900$900
On Campus Room and Board$14,670$14,670
On Campus Other Expenses$2,150$2,150

Learn more about Bucknell tuition and fees.

How Much Can You Make With a Bachelor’s in Marketing From Bucknell?

$53,984 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from Bucknell is $53,984 per year. That is 36% higher than the national average of $39,622.

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Does Bucknell Offer an Online Bachelor’s in Marketing?

Online degrees for the Bucknell marketing bachelor’s degree program are not available at this time. To see if the school offers distance learning options in other areas, visit the Bucknell Online Learning page.

Bucknell Bachelor’s Student Diversity for Marketing

33 Bachelor's Degrees Awarded
81.8% Women
15.2% Racial-Ethnic Minorities*
In the 2019-2020 academic year, 33 students received their bachelor’s degree in marketing. The gender and racial-ethnic breakdown of those individuals is shown below.

Male-to-Female Ratio

About 81.8% of the students who received their Bachelor’s in marketing in 2019-2020 were women. This is higher than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 15.2% of the marketing bachelor’s degrees at Bucknell in 2019-2020. This is lower than the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian2
Black or African American1
Hispanic or Latino2
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White24
International Students3
Other Races/Ethnicities1

Bachelor’s in Marketing Focus Areas at Bucknell

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General33

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management26
Accounting56
International Business19

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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