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Eastern Illinois University Bachelor’s in Marketing

39 Bachelor's Degrees Awarded
$40,821 Average Salary
$23,000 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Eastern Illinois University. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the EIU Bachelor’s in Marketing

#368 in the U.S
#21 in Illinois

Each year, we produce a number of different types of college rankings to help students decide which school is the best fit for them. The bachelor's program at EIU was ranked #368 on College Factual's Best Schools for marketing list. It is also ranked #21 in Illinois.

Here are some of the other rankings for EIU.

Ranking Type Rank
Best Value Bachelor’s Degree Colleges for Marketing 57
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k) 97
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k) 109
Best Value Colleges for Marketing 127
Best Value Bachelor’s Degree Colleges for Marketing (With Aid) 128
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k) 156
Best Value Colleges for Marketing (Income $48-$75k) 175
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k) 180
Best Value Colleges for Marketing (Income $30-$48k) 187
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k) 193
Best Value Colleges for Marketing (With Aid) 227
Best Value Colleges for Marketing (Income $75-$110k) 258
Best Value Colleges for Marketing (Income $0-$30k) 282
Best Value Colleges for Marketing (Income Over $110k) 288
Most Popular Bachelor’s Degree Colleges for Marketing 295
Most Popular Colleges for Marketing 316
Best Marketing Bachelor’s Degree Schools 326
Best Marketing Bachelor’s Degree Colleges for Veterans 363
Best Marketing Schools 368
Most Focused Bachelor’s Degree Colleges for Marketing 386
Best Marketing Colleges for Veterans 391
Most Focused Colleges for Marketing 417
Highest Paid Bachelor’s Degree Marketing Graduates 463
Highest Paid Marketing Graduates 573

How Much Does a Bachelor’s in Marketing from EIU Cost?

$11,931 Average Tuition and Fees (In-State)
$23,000 Average Student Debt

EIU Undergraduate Tuition and Fees

During the 2019-2020 academic year, part-time undergraduate students at EIU paid an average of $377 per credit hour if they came to the school from out-of-state. In-state students paid a discounted rate of $306 per credit hour. The average full-time tuition and fees for undergraduates are shown in the table below.

In State Out of State
Tuition $9,036 $11,231
Fees $2,895 $2,895
Books and Supplies $150 $150
On Campus Room and Board $10,262 $10,262
On Campus Other Expenses $2,534 $2,534

Learn more about EIU tuition and fees.

EIU Marketing Bachelor’s Student Debt

One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Students who received their bachelor’s degree at EIU in Marketing walked away with an average of $23,000 in student debt. That is 4% lower than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From EIU?

$40,821 Average Salary
High Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from EIU is $40,821 per year. That is 3% higher than the national average of $39,622.

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Does EIU Offer an Online Bachelor’s in Marketing?

EIU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the EIU Online Learning page.

EIU Bachelor’s Student Diversity for Marketing

39 Bachelor's Degrees Awarded
41.0% Women
23.1% Racial-Ethnic Minorities*
There were 39 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 41.0% of them were women. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Of those graduates who received a bachelor’s degree in marketing at EIU in 2019-2020, 23.1% were racial-ethnic minorities*. This is lower than the nationwide number of 27%.

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Race/Ethnicity Number of Students
Asian 0
Black or African American 6
Hispanic or Latino 2
Native American or Alaska Native 0
Native Hawaiian or Pacific Islander 0
White 29
International Students 1
Other Races/Ethnicities 1

Bachelor’s in Marketing Focus Areas at EIU

Marketing students may decide to major in one of the following focus areas.

Focus Area Annual Graduates
Marketing/Marketing Management, General 39

You may also be interested in one of these majors related to marketing.

Related Major Annual Graduates
Business Administration & Management 13
Accounting 39
Finance & Financial Management 26
Hospitality Management 2
Management Sciences & Quantitative Methods 58

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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