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Western Illinois University Bachelor’s in Marketing

29 Bachelor's Degrees Awarded
$39,369 Average Salary
$28,676 Average Student Debt

The main focus area for this major is Marketing/Marketing Management, General. For more details on this concentration, visit its profile page.

Marketing is a major offered under the business, management and marketing program of study at Western Illinois University. We’ve gathered data and other essential information about the bachelor’s degree program in marketing, such as if the program is offered online, ethnicity of students, how many students graduated in recent times, and more.

If there’s something special you’re looking for, you can use one of the links below to find it:

Rankings for the WIU Bachelor’s in Marketing

#449 in the U.S
#25 in Illinois

If you're having trouble deciding which school is best for you, you may want to check out our many college rankings. The bachelor's program at WIU was ranked #449 on College Factual's Best Schools for marketing list. It is also ranked #25 in Illinois.

Here are some of the other rankings for WIU.

Ranking TypeRank
Best Value Bachelor’s Degree Colleges for Marketing62
Best Value Colleges for Marketing132
Best Value Bachelor’s Degree Colleges for Marketing (Income $30-$48k)212
Best Value Bachelor’s Degree Colleges for Marketing (With Aid)237
Best Value Bachelor’s Degree Colleges for Marketing (Income $48-$75k)238
Best Value Bachelor’s Degree Colleges for Marketing (Income $0-$30k)248
Best Value Bachelor’s Degree Colleges for Marketing (Income Over $110k)258
Best Value Bachelor’s Degree Colleges for Marketing (Income $75-$110k)270
Best Marketing Bachelor’s Degree Colleges for Veterans315
Best Value Colleges for Marketing (Income $30-$48k)322
Best Marketing Colleges for Veterans334
Most Popular Bachelor’s Degree Colleges for Marketing353
Best Value Colleges for Marketing (Income $48-$75k)354
Best Value Colleges for Marketing (With Aid)360
Best Value Colleges for Marketing (Income $0-$30k)368
Best Value Colleges for Marketing (Income Over $110k)368
Most Popular Colleges for Marketing385
Best Value Colleges for Marketing (Income $75-$110k)393
Best Marketing Bachelor’s Degree Schools393
Best Marketing Schools449
Highest Paid Bachelor’s Degree Marketing Graduates473
Most Focused Bachelor’s Degree Colleges for Marketing554
Highest Paid Marketing Graduates592
Most Focused Colleges for Marketing607

How Much Does a Bachelor’s in Marketing from WIU Cost?

$13,104 Average Tuition and Fees (In-State)
$28,676 Average Student Debt

WIU Undergraduate Tuition and Fees

In 2019-2020, the average part-time undergraduate tuition at WIU was $290 per credit hour for both in-state and out-of-state students. The average full-time tuition and fees for undergraduates are shown in the table below.

In StateOut of State
Tuition$8,712$8,712
Fees$4,392$4,392
Books and Supplies$1,200$1,200
On Campus Room and Board$9,800$9,800
On Campus Other Expenses$2,230$2,230

Learn more about WIU tuition and fees.

WIU Marketing Bachelor’s Student Debt

One way to think about how much a school will cost is to look at how much in student loans that you have to take out to get your degree. Marketing students who received their bachelor’s degree at WIU took out an average of $28,676 in student loans. That is 19% higher than the national average of $24,055.

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How Much Can You Make With a Bachelor’s in Marketing From WIU?

$39,369 Average Salary
Average Earnings Boost

The median early career salary of marketing students who receive their bachelor’s degree from WIU is $39,369 per year. That is about the same as the national average of $39,622.

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Does WIU Offer an Online Bachelor’s in Marketing?

WIU does not offer an online option for its marketing bachelor’s degree program at this time. To see if the school offers distance learning options in other areas, visit the WIU Online Learning page.

WIU Bachelor’s Student Diversity for Marketing

29 Bachelor's Degrees Awarded
44.8% Women
27.6% Racial-Ethnic Minorities*
There were 29 bachelor’s degrees in marketing awarded during the 2019-2020 academic year. Information about those students is shown below.

Male-to-Female Ratio

Of the students who received their bachelor’s degree in marketing in 2019-2020, 44.8% of them were women. This is less than the nationwide number of 53.5%.

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Racial-Ethnic Diversity

Racial-ethnic minority graduates* made up 27.6% of the marketing bachelor’s degrees at WIU in 2019-2020. This is about the same as the nationwide number of 27%.

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Race/EthnicityNumber of Students
Asian1
Black or African American4
Hispanic or Latino1
Native American or Alaska Native0
Native Hawaiian or Pacific Islander0
White21
International Students0
Other Races/Ethnicities2

Bachelor’s in Marketing Focus Areas at WIU

Marketing students may decide to major in one of the following focus areas.

Focus AreaAnnual Graduates
Marketing/Marketing Management, General29

You may also be interested in one of these majors related to marketing.

Related MajorAnnual Graduates
Business Administration & Management80
Accounting45
Business/Managerial Economics4
Finance & Financial Management17
Hospitality Management8

View All Marketing Related Majors >

References

*The racial-ethnic minorities count is calculated by taking the total number of students and subtracting white students, international students, and students whose race/ethnicity was unknown. This number is then divided by the total number of students at the school to obtain the racial-ethnic minorities percentage.

More about our data sources and methodologies.

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